Cledirsa set to represent MacArtney in Uruguay and Paraguay
Cledirsa Ltda. (Montevideo, Uruguay) has put pen to paper on an exclusive agreement to represent, market and sell MacArtney underwater technology products and systems in Uruguay and Paraguay. As the ambition and global reach of the MacArtney Group continues to expand, the agreement marks a strengthening of MacArtney’s strategic presence in South America.
Cledirsa
Founded in 1997, Cledirsa launched operations by selling navigational electronics and cartography to the regional shipping industry.With their existing product range spanning advanced electronic sea maps, navigational software, hydrographic and acoustic instruments from leading manufacturers - MacArtney’s extensive underwater technology portfolio represents a natural extension of Cledirsas business area.
“The timing could not have been better”says Adriana Duarte Eggel, Commercial Director of Cledirsa, and continues: “In all respects, Cledirsa was feeling ready for a new business development challenge, and having just appointed a dedicated colleague responsible for business expansion into new markets, the agreement with MacArtney represents a great growth opportunity for our business. Undoubtedly, MacArtney solutions such as SubConn connectors and marine winches will help solve the challenges faced by our clients. In Uruguay and Paraguay, key MacArtney markets are likely to include dredging and civil engineering contractors, harbour authorities, navies and the tentatively blooming regional oil and gas industry”.
Global solutions and local expertise
According to MacArtney Sales and Marketing Director, Marco MacArtney, the partnership with Cledirsa is bound to be a rewarding venture for both companies: “MacArtney and Cledirsa share a first mover mentality and understand the need to sell and support products and systems locally - giving clients access to rapid response to enquiries and mobilisation of service. Coupled with an extensive network of good contacts within river authorities, national port organisation of ports and navies, this dedication to local presence will be of key importance to the success of Cledirsa representing MacArtney products and systems”.
Dedicated representation from day ’three’
Just three days after having signed the agreement with MacArtney, Cledirsa was in place at the major ‘Navegistic’ maritime exhibition in Asuncion, Paraguay, to promote MacArtney products and systems to potential local clients. To support Cledirsa’s efforts, MacArtney overnighted a large marketing package with catalogues and product data sheets directly to Cledirsa at the show site. “The show was a great success and several of our stand visitors expressed great interest in our involvement with MacArtney”, says Adriana Duarte Eggel.
